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Entrepreneurship and Innovation (ENTI)


Digital Entrepreneurship & Innovation

Cluster Contact

Jonathan Gangi
Assistant Professor of Music & Arts Entrepreneurship
College of Arts and Architecture
jjg27@psu.edu

About the Arts Entrepreneurship Cluster

Total number of credits in this cluster: 10

Why Should Artists Care About Entrepreneurship?

Learning the business side of the arts will empower you to create an exciting and fulfilling career in the arts based on who you are, what interests you, and utilizing your natural talents and gifts. The Arts Entrepreneurship program is designed to help you create the future you want by empowering you with entrepreneurial knowledge and skill to help you make a living as an artist.

Goal of Arts Entrepreneurship:

To create, communicate, and deliver aesthetic value and simultaneously capture monetary value.

Types of Arts Entrepreneurs

  • One who creates/produces art – composer, painter, performer, etc. (Lifestyle Entrepreneur)
  • One who supports the production of art – by developing a product or service that aids creators/producers in their task (Lifestyle or Growth Entrepreneur)
  • One who draws audiences to art and artists – by developing a product or service that connects audiences to art and artists (Lifestyle or Growth Entrepreneur)

The Arts Entrepreneurship cluster actively engages arts entrepreneurs and alumni as guest speakers who serve as tangible examples of success, role models, and mentors for students in the program. Each spring semester, students have the opportunity to enter the Arts Business Idea Competition where they can gain valuable experience pitching their arts business concept to a panel of judges who are successful arts entrepreneurs. The competition offers cash prizes for students to use as start-up funds for their venture, and facilitates the expansion of their network by bringing them into contact with potential mentors and investors.

Preferred Sequence of Courses for the Cluster

The Arts Entrepreneurship cluster in the ENTI minor includes four courses worth a total of 10 credits. All students in the minor also take three core courses.

The preferred course sequence is to first complete MGMT 215, Entrepreneurial Mindset. Next, they complete ENGR 310, Entrepreneurial Leadership (this is not an engineering course), concurrently or in sequence with A&A 322 Arts Marketing and A&A Arts Enterprise Development, and/or A&A 324 Arts Entrepreneurship and the Law. After completing A&A 322 and 323, students enroll in A&A 424 Arts Entrepreneurship Capstone Research Project, and finally, enroll in MGMT/ENGR/IST 425, New Venture Creation, for their ENTI capstone experience.

Summary of Arts Entrepreneurship Cluster Courses